And then there are situations from which even the most sympathetic creative cross-sectoral partnerships with ed tech, big and small, can’t save us. University marketing, for example. Visual branding is a struggle between the obvious and the obscure, and this gets very tricky when universities are trying to decide how to represent themselves. Images of location and local environment score well, as do shots of students talking to each other animatedly, preferably in carefully selected groups that hint at a…