Knockout personality
What a lot of brands are learning is that it’s not always necessary for an app to do something useful all the time. In fact, utilitarian apps are kind of boring. That’s not what consumers want from a brand they engage with. (“Adding brand personality to a mobile app is important“) It’s the eerily quiet week of the year for Australian universities. Across our campuses the Christmas decorations are being boxed up. It’s easier to park, and harder to find…
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