People we like

Right at this moment I’m failing to feel sympathetic towards colleagues who’ve made university marketing communications their career. Please understand, if you’re in marketing, that none of this is personal. As an academic, I know what it’s like to have my professional practice be the topic of everyone else’s reformist idealism. And I do appreciate that my own employment depends on the work you do year round to ensure that there are students for me to teach.  In fact, I’m…

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Knockout personality

What a lot of brands are learning is that it’s not always necessary for an app to do something useful all the time. In fact, utilitarian apps are kind of boring. That’s not what consumers want from a brand they engage with. (“Adding brand personality to a mobile app is important“) It’s the eerily quiet week of the year for Australian universities. Across our campuses the Christmas decorations are being boxed up. It’s easier to park, and harder to find…

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