Vertical thinking

The “education vertical” sounds a bit more thrilling than it is.  The first time you hear it, it seems to share the weird poetic syntax of “the body electric” and “the life everlasting”. It’s education, on an updraft. A bit of googling fishes up a turn of phrase that has more concrete aspirations. This vertical is both market and solution  (“Callista cracks open education vertical“) and it continues intermittently to appear in the promotional talk of software vendors and government procurement….

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