Pearson – Music for Deckchairs

Clinical strength solutions

Kate Bowles March 13, 2013 4 Comments

How do you gain consumers’ trust? By listening to them and knowing exactly what they want. And by turning this knowledge into innovative and compelling products. (Beiersdorf, brands overview) The thing about jetlag in America is that it leaves you stranded in the middle of the night with nothing to do but watch middle-of-the-night American TV. And so last night I learned about “stress sweat”, which is apparently a much worse kind of sweat than the regular kind. To protect…

Change management, Edtech and online learning

Punctuate this

Kate Bowles March 28, 2012 4 Comments

Here’s how timezones work. Australia perpetually wakes up a) ahead of everyone else and b) the last to know what happened overnight. And so it is with today’s discovery that while we were sleeping, Blackboard executives were tearing off their business suits and putting their underpants on over their tights in order to jump out of the phone box as crusaders for openness in education. Specifically, in the flurry of press releases about the acquisition of MoodleRooms and Australia’s own…

Edtech and online learning, Higher education, Risk

The mosquito and the raindrop

Kate Bowles November 4, 2011 1 Comment

From Lindsay Tanner’s “adapt to eLearning or die” speech to Australian higher education, to Adrian Sannier’s soothing evolutionary metaphors to spin Pearson’s arrival as a predator in the LMS ecosystem, all sorts of people are drawing on the history of everything-until-now to figure out where we might be going with edtech. It’s evolutionary thinking, baby. I’m now trying to figure out how to make sense of the latest move that joins up Pearson and Knewton to deliver content, platform and analytics….

Change management, Edtech and online learning, Higher education, Risk

Edtech and the evolutionary arms race

Kate Bowles October 25, 2011 3 Comments

In 1944, in response to a question about whether there could be a “purely American art”, Jackson Pollock said this: The idea of an isolated American painting, so popular in this country during the thirties, seems absurd to me just as the idea of creating a purely American mathematics or physics would seem absurd … the basic problems of contemporary painting are independent of any country. It’s a famous move in the history of exnomination that plays differently, I think,…

Change management, Edtech and online learning, Higher education, Risk

Open is as open does

Kate Bowles October 20, 2011 1 Comment

Openness: everyone’s at it. All of a sudden higher education is a hive of managed promiscuity, and it’s only a matter of time before we’re all throwing our keys into the fruitbowl. First Pearson announce (and, at last, demonstrate) their new “free, open, easy, amazing” OpenClass. Now Blackboard have announced a more open approach to content developed by academics and hosted on Blackboard sites. As Audrey Watters points out quietly, the game-changing technology here is … a ‘share’ button. What…

Change management, Edtech and online learning, Higher education, Risk, Student engagement

One professor at a time

Kate Bowles October 18, 2011 6 Comments

I’m still worried about the missed potential for edtech entrepreneurs large and small to engage in more substantial dialogue with educators at an earlier stage in their thinking. At the moment, the pattern of bringing a mostly non-negotiable product to the RFP table involves both parties in an awkward clash of expectations that Joshua Kim has aptly described as a “bake-off”, and that certainly has reminded me of MasterChef more than once. So the award for persistence in communicating with…

Change management, Edtech and online learning, Higher education, LMS evaluation, Risk

Waiting for disruption

Kate Bowles October 16, 2011 17 Comments

This week’s excitement has been the announcement by Pearson of their shakeup of the LMS experience. On the OpenClass website, where we’re told in very big letters that this is all Open, Free, Easy and Amazing, the promotional video starts with Adrian Sannier, Senior VP, making the big claim that the LMS “as you know it” is dead. Sannier brings serious university research and administrative experience to Pearson’s push into the edtech market, and I’m confident that he knows what…

Change management, Edtech and online learning, Higher education, LMS evaluation, Risk

Extraordinary company

Kate Bowles July 19, 2011 0 Comments

Higher ed tech writers are chewing the cud over the not very surprising news that Blackboard is partnering up with major content publishers Cengage, Macmillan, Pearson, John Wiley & Sons and (last year) McGraw-Hill, and that McGraw-Hill itself is now friending everyone in the LMS world. The language of this new set of deals is that of the soothing murmur: students will now be able to transition seamlessly from Anywhere U via their LMS to centralised content repositories managed by Big…

Being an academic, Edtech and online learning, Higher education, LMS evaluation, Risk